How newspapers can win back the trust

Newspapers no longer enjoy high levels of readership trust they did 20-years ago. Once the respected adult in a playground of media hyperbole, most people today slot newspapers in the same mischievous categories as sensationalized radio, TV and social media. Rupert Murdoch’s recent fall from grace only aggravated the pain as newspapers worldwide came under…

SEO tips for newspapers and magazines in [imwb_cgt_countryName]

SEO delivers more traffic = more audience = higher value on your site = more money to you! Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) for newspapers and magazines is all about getting publishing website noticed, increasing the visibility and therefore value of your newspaper or magazine brand. This…

Pay-check journalists a dying breed…

Having started my own newspaper in 2004, I appreciate the inevitable conflict between the artist and the bill-paying end of the newspaper or magazine publishing business. My journalists and freelance writers were always happy enough to attend the press gallery or media lunches, or investigate a dodgy construction contract; but getting them to write 500-words…