WEBSITE MARKETING PAGE LAYOUT LAUNCH
Many successful publishers even choose to remain digital with websites, online pageflippers and smart newsletters that combine to generate extraordinary profit margins. One of our customers spends $1500 per month on production and sales, and banks $13,500 each month!
Publishing software is so rich with functionality and so affordable now that even turkeys like our own CEO can launch a new publication every 3-months with little risk and written entirely by the readers!
The stages of starting a magazine or newspaper should include:
A) Identify a Niche that Excites You!
Publishing is a noble commitment that requires plenty of effort to get things off the ground. Even when your publication is rocking along, it will require your attention and care. If you are not passionate about the area of publishing you have chosen, you will quickly lose energy and your readers will pick up on this. Remember, “you never work a day in your life if you love your job.”
B) $1000 Budget You should have around $1000 to start this business. Your early costs will include a website and hosting, some telephone bills and an internet connection. The good thing is that all your costs are tax deductable.
C) Content Policy Create a 1-page content ‘mantra’ type of document, which clearly outlines what sort of content you will publish and what content you will not publish. This will help you better understand who your publishing business is and what it represents. This will in turn help you identify who will read your publication and what sort of businesses might want to advertise in it.
D) Launch a Website An online newspaper or magazine website allows you to start telling the world about your vision. You can build brand and content quickly, easily and without the financial risks associated with print. Digital allows you to prove concept, tweaking and re-inventing yourself until the feedback is all positive. There are lots of magazine and newspaper website templates out there and some very smart technology underlying these. We believe Wordpress is the best CMS platform in the world.
An online magazine or newspaper website allows your readers to engage with you, to submit articles, comments, images, videos, subscribe to your newsletter etc. Unlike print, the online magazine and newspaper really is a two-way street and a tremendous tool to enter the market.
Finally, a newspaper or magazine website allows you to start earning income from the beginning. While the goal is to get local businesses paying good dollars to advertise on your website, list in your directory, events, classifieds etc, while you are still building the buzz we can embed Google ads to run on your site to quietly earn you a passive income in the background.
Discover many other revenue avenues available to your online magazine or newspaper business.
Get a website quote now!
Publishers in particular are in the best position to exploit online commerce opportunities. Publishing has always been a noble and generally respected profession. In addition to this historic credibility, the publisher now has the ability to broadcast words, audio, images, video and print - the entire media gamut.
Who loves you baby!? Write 2-paragraphs about your readers. Who are they? Imagine what sort of things interest them. How they spend their time, especially their relaxation time. Even a business magazine is often read with a cup of tea. With so much content out there, you must strike upon a reader’s motivation immediately and give them plenty of reasons to delve deeper into your publication and return again and again to your site.
What about your likely advertisers? In publishing they say if you get the content and distribution right (and distribution online means getting your target audience to visit your website) the advertisers will follow. But they need a prod. Who are your likely advertisers? Why should they advertise on your site and not somewhere else?
List building Start building a list of community groups and businesses that could benefit from exposure on your magazine website. You can build lists by emailing/ringing lots of people, as well as offering something of value in exchange for their signup.
Tell businesses and organisations that they are welcome to freely submit articles to your website for approval. Everyone loves a bit of exposure. They can even insert links in their articles back to their own websites. That’s a hard offer to refuse and it gets you plenty of content fast. Anyone who gets an article published on your magazine or newspaper website, in print or your digital pageflipper will of course tell others to read it there.
Newsletters Setup a weekly or monthly newsletter that aggregates all recent articles and sends to a list of registered users. The newsletter will show some of the article and the ‘read more’ takes the user from the inbox to your website. Newsletters are excellent for driving traffic and building brand.
Sales Yes, if you can employ an advertising sales rep, do it. If not, there is plenty you can do yourself to grow your publication, and you don't need to be a sales whizz.
Create a sales page on your website that really hits home the brilliance and value of your publication. Once upon a time we had the 60-second elevator pitch – with the internet that is now closer to 5-seconds, so don’t beat around the bush. EzyMedia can help with sales kits, scripts and sales training material.
When you have 20 articles on your site and 20 registered users, you are ready to start calling or emailing potential advertisers. Make sure you send them all to your advertising page! Offer them all a free article with every booking of $100 or more. Are you selling your ads as monthly, quarterly, annual or performance based? See what works for your buyers. If you can avoid selling ads on performance only you will be much better off. Performance based advertising (eg pay-per-click) really depends on good traffic and the quality of your customer’s ad.
EzyMedia offers ad-design for $25.
Routine Try to get into a routine. Set time aside each week to:
Growing your magazine business As you start to earn some dollars, re-invest as much as you can into your marketing and sales, it's the business end of your business. As they say the world over - nothing happens until you make a sale!
Get a website quote now!
EzyMedia provides professional print and digital page layout services to newspaper and magazine publishers around the world for as little as $25 per page. So even if you decide to only go with a 16-page monthly, you would only need around 3-4 advertisers to cover the digital production cost. Our team has been doing this for almost 20 years, and we don't miss deadlines. We setup our customers with portals so that they can view their pages in real time and easily provide comments as the publication is produced.
After a few months of running a profitable digital pageflipper version of your newspaper or magazine on your website, you might want to move to print where the ad-rates tend to be 10x that of digital. Or you might simply stay online and instead invest in Search Engine Optimisation and growing your traffic. You might see offshoot possibilities for creating related websites. Always keep growth in mind, for business growth will ultimately bring you more choice and flexibility.
Get a website quote now!
If you have a good looking online presence and a list of people and organisations in your community who may be interested in what you are doing, you're ready to launch!
Here are some launch tips:
Good luck in your publishing endeavours - independent media is critical to an informed planet. If you need a hand, you are welcome to contact us today.
Get a website quote now!
Starting a magazine or newspaper in United States?
Good for you! Gone are the days of big upfront printing and distribution costs, large teams and crazy risks. Today you can start your newspaper or magazine online, then move to print when your audience shows you the love!Many successful publishers even choose to remain digital with websites, online pageflippers and smart newsletters that combine to generate extraordinary profit margins. One of our customers spends $1500 per month on production and sales, and banks $13,500 each month!
Publishing software is so rich with functionality and so affordable now that even turkeys like our own CEO can launch a new publication every 3-months with little risk and written entirely by the readers!
The stages of starting a magazine or newspaper should include:
A) Identify a Niche that Excites You!
Publishing is a noble commitment that requires plenty of effort to get things off the ground. Even when your publication is rocking along, it will require your attention and care. If you are not passionate about the area of publishing you have chosen, you will quickly lose energy and your readers will pick up on this. Remember, “you never work a day in your life if you love your job.”
B) $1000 Budget You should have around $1000 to start this business. Your early costs will include a website and hosting, some telephone bills and an internet connection. The good thing is that all your costs are tax deductable.
C) Content Policy Create a 1-page content ‘mantra’ type of document, which clearly outlines what sort of content you will publish and what content you will not publish. This will help you better understand who your publishing business is and what it represents. This will in turn help you identify who will read your publication and what sort of businesses might want to advertise in it.
D) Launch a Website An online newspaper or magazine website allows you to start telling the world about your vision. You can build brand and content quickly, easily and without the financial risks associated with print. Digital allows you to prove concept, tweaking and re-inventing yourself until the feedback is all positive. There are lots of magazine and newspaper website templates out there and some very smart technology underlying these. We believe Wordpress is the best CMS platform in the world.
An online magazine or newspaper website allows your readers to engage with you, to submit articles, comments, images, videos, subscribe to your newsletter etc. Unlike print, the online magazine and newspaper really is a two-way street and a tremendous tool to enter the market.
Finally, a newspaper or magazine website allows you to start earning income from the beginning. While the goal is to get local businesses paying good dollars to advertise on your website, list in your directory, events, classifieds etc, while you are still building the buzz we can embed Google ads to run on your site to quietly earn you a passive income in the background.
Discover many other revenue avenues available to your online magazine or newspaper business.
Get a website quote now!
If you're not serious about marketing, it's probably a 'hobby-blog'
Online commerce is just awakening, but entrepreneurs are rapidly taking the best seats in the house for what is already the greatest race on earth! The winners will be the online proprietors who harness the wild community momentum out there that is spellbound by the internet, but doesn't know where to focus.Publishers in particular are in the best position to exploit online commerce opportunities. Publishing has always been a noble and generally respected profession. In addition to this historic credibility, the publisher now has the ability to broadcast words, audio, images, video and print - the entire media gamut.
Who loves you baby!? Write 2-paragraphs about your readers. Who are they? Imagine what sort of things interest them. How they spend their time, especially their relaxation time. Even a business magazine is often read with a cup of tea. With so much content out there, you must strike upon a reader’s motivation immediately and give them plenty of reasons to delve deeper into your publication and return again and again to your site.
What about your likely advertisers? In publishing they say if you get the content and distribution right (and distribution online means getting your target audience to visit your website) the advertisers will follow. But they need a prod. Who are your likely advertisers? Why should they advertise on your site and not somewhere else?
List building Start building a list of community groups and businesses that could benefit from exposure on your magazine website. You can build lists by emailing/ringing lots of people, as well as offering something of value in exchange for their signup.
Tell businesses and organisations that they are welcome to freely submit articles to your website for approval. Everyone loves a bit of exposure. They can even insert links in their articles back to their own websites. That’s a hard offer to refuse and it gets you plenty of content fast. Anyone who gets an article published on your magazine or newspaper website, in print or your digital pageflipper will of course tell others to read it there.
Newsletters Setup a weekly or monthly newsletter that aggregates all recent articles and sends to a list of registered users. The newsletter will show some of the article and the ‘read more’ takes the user from the inbox to your website. Newsletters are excellent for driving traffic and building brand.
Sales Yes, if you can employ an advertising sales rep, do it. If not, there is plenty you can do yourself to grow your publication, and you don't need to be a sales whizz.
Create a sales page on your website that really hits home the brilliance and value of your publication. Once upon a time we had the 60-second elevator pitch – with the internet that is now closer to 5-seconds, so don’t beat around the bush. EzyMedia can help with sales kits, scripts and sales training material.
When you have 20 articles on your site and 20 registered users, you are ready to start calling or emailing potential advertisers. Make sure you send them all to your advertising page! Offer them all a free article with every booking of $100 or more. Are you selling your ads as monthly, quarterly, annual or performance based? See what works for your buyers. If you can avoid selling ads on performance only you will be much better off. Performance based advertising (eg pay-per-click) really depends on good traffic and the quality of your customer’s ad.
EzyMedia offers ad-design for $25.
Routine Try to get into a routine. Set time aside each week to:
- Contact potential article and advertising sources.
- Write some articles
- Research your industry
- Think about business growth
Growing your magazine business As you start to earn some dollars, re-invest as much as you can into your marketing and sales, it's the business end of your business. As they say the world over - nothing happens until you make a sale!
Get a website quote now!
A digital pageflipper says: "I'm a publication, not just another blog."
If your model is a good one, you will enjoy some early interest from the public in your vision. Build on this. Even if you are not ready to go to print, you may be ready to launch an online pageflipper version of your website content - that is, an actual digital newspaper or magazine. Not only does this actually give your website the feel of being a newspaper or magazine, it is another highly valued platform to bundle ad sales.EzyMedia provides professional print and digital page layout services to newspaper and magazine publishers around the world for as little as $25 per page. So even if you decide to only go with a 16-page monthly, you would only need around 3-4 advertisers to cover the digital production cost. Our team has been doing this for almost 20 years, and we don't miss deadlines. We setup our customers with portals so that they can view their pages in real time and easily provide comments as the publication is produced.
After a few months of running a profitable digital pageflipper version of your newspaper or magazine on your website, you might want to move to print where the ad-rates tend to be 10x that of digital. Or you might simply stay online and instead invest in Search Engine Optimisation and growing your traffic. You might see offshoot possibilities for creating related websites. Always keep growth in mind, for business growth will ultimately bring you more choice and flexibility.
Get a website quote now!
"Launch this Duck!"
If you have read our Publisher Manual which covers the first 6-weeks of publishing; if you have signed up for an EzyMedia website and filled it with some content; if you have reached out to EzyMedia's CEO or some of EzyMedia's other customers in our private forum...If you have a good looking online presence and a list of people and organisations in your community who may be interested in what you are doing, you're ready to launch!
Here are some launch tips:
- E-mailout to all your individuals or organisations on your list;
- Alert all your friends, family and social networks;
- Contact the local TV and radio stations, especially the community oriented media, and tell them you're about to launch;
- Offer some cross promotion in your publication of their media;
- Hit the streets for 2-days with some flyers and your sales kit - sell some ads, make some money!;
Good luck in your publishing endeavours - independent media is critical to an informed planet. If you need a hand, you are welcome to contact us today.
Get a website quote now!