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Newspaper Franchise, Magazine Franchise

Newspaper and magazine publishers are a special breed of people. They tend to be actively engaged in their local or niche community and ready to facilitate the community’s growth. Your community might be a local bunch of suburbs, an industry in which you run a business/organisation, or particular group of like-minded people who share a particular set of interests, from Star Wars through to golf!

Publishing a newspaper or magazine for your community was once a very big deal, mostly the privilege of generational publishing families and rarely a success story from an individual or small group starting from scratch. Even as recently as 2004, when I launched my own newspaper, all I had to sell were print ads. Later I had a basic website which ran a few ads, but still that was a very narrow revenue base.

With the revolution in media software, hardware and business models, the doors are wide open now to anyone with a sense of commitment and a mind for business. I learned the hard way initially through trial and error. When I had the printed publication (35,000 copies, written entirely by its local readers well before ‘citizen journalism’ was even coined!) running under its own steam a couple of years later, I took 6-months away from the business to meet other publishers. I travelled across Australia, Ireland, England, Scotland, Europe and the USA and met 214 publishers!

In 2008 I launched EzyMedia, with the idea that other publishers could learn from not only my own experiences, but the notes I took from publishers around the world. How they dealt with common challenges, creative solutions they had introduced to get ahead of their competitors. Along the way I have recruited some very smart programmers and talented graphic designers. Concurrently the marketplace has exploded with technology and new ways of producing and receiving media. What an exciting time to be in the heart of one of the most vibrant and rapidly evolving industries in the world!

At EzyMedia we know publishing. Our clients include individuals, small teams and very large media companies with 100’s of publications and millions of unique visitors per month. You see, we come at the publishing challenge from an obvious yet seemingly not-so ‘common’-sense approach – leveraging relationships.

Traditional media serves up content to an audience in what has historically been a one-way street; “Here, we know you’ll like this, so read it!” Of course more recently everyone is on the ban-wagon for social media, audience dialogue and the really innovative with ‘online-first’. But when was the last time you were invited to submit a full article with images, captions etc., not just a comment, on any newspaper or magazine website? When did a friend or colleague last tell you they uploaded an article to their local news site and saw it in print the following week?

EzyMedia has been approaching publishing in this way for 8 years now. And believe me, when you open that door to your readers, be ready for the tidal wave of content and goodwill you will receive.

With our experience and know-how, you don’t need to be the expert. When you buy a car you are not expected to know how to pull the engine apart and put it together, you go to a mechanic for that… or you learn on the fly and risk breaking down on the highway. If you are serious about entering the publishing business, why wouldn’t you go straight to the guys who have done it and who help publishers every day achieve their own success stories, be they about fame, fortune, lifestyle or simply independence.

EzyMedia offers franchise newspaper or magazine publishing packages for publishers who have their own vision but wish to take advantage of Ezymedia’s publishing tools and services, or for publishers who want an end-to-end publication business model that is based on our branding and collateral.

The franchise model brings to the table a wealth of knowledge, services and software based on our own real-life experience and the ever evolving wisdom of our customers who deploy our recommended strategies. We can either support you with a pre-branded end-to-end newspaper or magazine franchise, or bundle our products and services to support your own unique vision.

The EzyMedia Newspaper or Magazine franchise provides you with:

A complete brand
A library of in-house ads to build awareness and loyalty for your publication
Publishing Manual – how to start the business, the first 6-weeks, sales training and more
Sales Kit – no, not a boring old media kit full left on the advertiser’s shelf, but a proven sales tool and process that leads prospects to your purchase form
Sleek professional newspaper website or magazine website
Automated newsletter export from your website, driving traffic back to your site
Subscription-only content areas
Pageflipper for digital reproduction of your publication’s PDF
Amazing page layout that grabs your audience
Compelling ad design
Sophisticated sales and ad management tools with full reporting capability
Backend publisher administration system which manages everything from HR to invoicing
Connection to media buyers around the world
One-on-one support from experienced publishers, designers and programmers
A turnkey business model that truly offers you a work-from-home lifestyle