Funding your newspaper or magazine startup

by John Hancock on April 16, 2013

Over the past few months we have started working with clients who are seeking venture capital to launch their publication. In 2006 I raised $650k in two tranches and have been able to add a few ideas to the mix which I am told have been helpful. If you are in the same boat, perhaps [...]

How newspapers can win back the trust

by John Hancock on March 12, 2013

Newspapers no longer enjoy high levels of readership trust they did 20-years ago. Once the respected adult in a playground of media hyperbole, most people today slot newspapers in the same mischievous categories as sensationalized radio, TV and social media. Rupert Murdoch’s recent fall from grace only aggravated the pain as newspapers worldwide came under [...]

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Newspaper Page Layout for Print

January 31, 2013

The competitive print media industry has swallowed many well established performers since Julius Caesar commissioned Acta Diurna in 59 BC, the first news publication in the world. Feral fear of failure continues to drive innovative publishing houses to move beyond their comfort zone and outsource the vital process of newspaper page layout to professionals well [...]

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How the weeklies will inherit the earth – 21 money makers for publishers

August 16, 2012

The king is dead, long live the (content) king! With thousands of media professionals losing their jobs worldwide (another 1900 announced last month by Fairfax, Australia) and the big dailies floundering to keep disgruntled shareholders quiet, how can this possibly be an exciting time for the newspaper and magazine industry? Even Murdoch, old-school old newspaper [...]

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Another publisher focusing on local bought by Google

August 13, 2012

Google announced today that it will buy all John Wiley & Sons Inc.’s travel assets, most particularly the Frommer’s travel brand, as the owner of the world’s largest internet search engine expands local services. The deal will hand over to Google around 350 travel guides and Frommers.com, a destination-planning website. This follows announcements earlier this [...]

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Content Syndication in 2012

August 13, 2012

Innovative Australian media company EzyMedia this week launched its answer to the cacophonous postulating around how to monetize premium content. It i€™s called EzyMashup, and on the surface it seems simple and logical enough that it may actually work. EzyMashup allows WordPress publishers to checkbox articles for inclusion on the EzyMashup page, as they create [...]

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Free content syndication that looks after readers AND publishers!

July 23, 2012

This week EzyMedia launched its Mashup model, offering free and soon paid-premium content to readers and publishers alike. The approach is a world-first. Initially the visitor might think she has landed on a Pinterest page, but closer inspection reveals something much more sophisticated. This is not an un-manned pin board of ‘stuff’, but a closely [...]

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Who is John Hancock, CEO EzyMedia…?

July 22, 2012

MEDIA STRATEGIST FOR HIRE It seems the most common question these days from our new customers, once we pass the technology ‘sniff-test’, is who am I. Yes, people want to deal with people. From these early conversations with customers grows a stronger mutual understanding for each others’ business, which in turn has caused me to [...]

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Newspaper and magazine pubishers – a special breed

July 12, 2012

Newspaper and magazine publishers are a special breed of people. They tend to be actively engaged in their local or niche community and ready to facilitate the community’s growth. Your community might be a local bunch of suburbs, an industry in which you run a business/organisation, or particular group of like-minded people who share a [...]

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Spice up your marketing mix with your own magazine!

July 9, 2012

With all the crap filling up our inboxes and search engines, how do you pitch your brand above the white noise? Advertising used to be so easy! Figure out what last year’s costs to find new customers were and create a budget either more or less depending on whether it was a good or bad [...]

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