EzyMedia Newsletter – January 2014

Welcome back! We appreciate that the holiday season has most likely thrown you into a pile of return-to-work joy, so we’ll keep this brief. EzyMedia’s top achievements for 2013: 1. Launched new EzyMedia website We feel our new site more quickly tells visitors what we do and how they can be part of that. Descriptors…

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What makes a good newspaper or magazine printer

What makes a good printer? Inevitably, the first characteristic most publishers look for is price. Advances in printing technology allows smaller, independent publishers to rightly demand low prices for lower print-runs. Document transfer speeds and transport logistics mean a monthly publication can effectively be printed anywhere in the world and be delivered to the publisher’s…

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Starting magazine or newspaper businesses

Things to search for in your soul, your circumstances as well as your business design Work from home companies will always be a gamble. You will find apparently 100s of 1000s of offerings, ripoffs, get-wealthy-quick, instant-to-$1mil programs that advertise fortune and favour to individuals who dare. Remember, where it sounds too good to be real,…

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Why local news and niche magazine publishing are winning

Local news and niche publishing wrapped in hyper-local advertising are the inevitable future of profitable media. Large publishing companies are going under with the weight of many mouths to feed and long, expensive distribution channels to get their messages to their readers’ coffee tables.As the canopy opens on this space, nimble, smaller, even home based…

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EzyMedia Newsletter – January 2014

Welcome back! We appreciate that the holiday season has most likely thrown you into a pile of return-to-work joy, so we’ll keep this brief. EzyMedia’s top achievements for 2013: 1. Launched new EzyMedia website We feel our new site more quickly tells visitors what we do and how they can be part of that. Descriptors…

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Evolution of Digital Magazines and Newspapers

Not too long ago digital magazines and newspapers were futuristic concepts; something people assumed would happen but not happen anytime soon. Thanks to the rapid development in the digital media consumption applications and mobile hardware like the iPhone and iPad, digital magazines and newspapers have taken the market by surprise. Already around 75% of western…

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How do I choose the best publishing software for my newspaper or magazine?

Media content management systems are fast becoming the tool of tomorrow’s content marketing. Content marketing, in its simplest definition, is creating positive conversations around products and/or services through credible content. Obviously the highest growth area for this strategy is online. The ability to engage your readers online and measure campaign results truly makes the internet…

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Setting up your new website!

1. PROFILE Login to your new site (www.nameofyoursite.com/wp-admin) We will call this admin area Admin1. Click on your profile (top right) Reset your email and password details. 2. CATEGORIES Posts > Categories a) Name categories We have provided you a website with categories and content, this is so your website was not empty. You should…

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Media consultants for hire

By John Hancock It seems the most common question these days from our new customers, once we pass the technology ‘sniff-test’, is ‘who are we?’. People want to deal with people. Technology, while very important, comes in second to the expertise of the people behind the product. We’re publishers. We’re marketers. We’re journalists, advertising consultants,…

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Newspaper Franchise – Part 1: Identity

Newspaper Franchise – Part 1: Identity Are newspapers dead? Profitable newspaper publishing is not as simple as launching a website, integrating Google ads and watching the bank account. With 1000’s of newspapers launched every year in the USA, and 1000’s gone 12-months later, there are obviously some secrets to successful publishing. You will hear the…

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