Newspaper Franchise – Part 1: Identity

Newspaper Franchise – Part 1: Identity Are newspapers dead? Profitable newspaper publishing is not as simple as launching a website, integrating Google ads and watching the bank account. With 1000’s of newspapers launched every year in the USA, and 1000’s gone 12-months later, there are obviously some secrets to successful publishing. You will hear the…

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EzyMedia Newsletter – January 2014

Welcome back! We appreciate that the holiday season has most likely thrown you into a pile of return-to-work joy, so we’ll keep this brief. EzyMedia’s top achievements for 2013: 1. Launched new EzyMedia website We feel our new site more quickly tells visitors what we do and how they can be part of that. Descriptors…

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SEO tips for newspapers and magazines in [imwb_cgt_countryName]

SEO delivers more traffic = more audience = higher value on your site = more money to you! Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) for newspapers and magazines is all about getting publishing website noticed, increasing the visibility and therefore value of your newspaper or magazine brand. This…

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Media consultants for hire

By John Hancock It seems the most common question these days from our new customers, once we pass the technology ‘sniff-test’, is ‘who are we?’. People want to deal with people. Technology, while very important, comes in second to the expertise of the people behind the product. We’re publishers. We’re marketers. We’re journalists, advertising consultants,…

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Evolution of Digital Magazines and Newspapers

Not too long ago digital magazines and newspapers were futuristic concepts; something people assumed would happen but not happen anytime soon. Thanks to the rapid development in the digital media consumption applications and mobile hardware like the iPhone and iPad, digital magazines and newspapers have taken the market by surprise. Already around 75% of western…

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Why local news and niche magazine publishing are winning

Local news and niche publishing wrapped in hyper-local advertising are the inevitable future of profitable media. Large publishing companies are going under with the weight of many mouths to feed and long, expensive distribution channels to get their messages to their readers’ coffee tables.As the canopy opens on this space, nimble, smaller, even home based…

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What makes a good newspaper or magazine printer

What makes a good printer? Inevitably, the first characteristic most publishers look for is price. Advances in printing technology allows smaller, independent publishers to rightly demand low prices for lower print-runs. Document transfer speeds and transport logistics mean a monthly publication can effectively be printed anywhere in the world and be delivered to the publisher’s…

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Magazine Websites

Websites for magazine publishers have changed dramatically over the past 2-years, from somewhat static HTML sites managed by IT technicians, to full-blown content management systems (CMS) that return content management and control to the publisher. With the explosion of magazine CMS software and the realisation by publishers that websites are much more than online shopfronts,…

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